Internet Marketing

Make your website perform better

It's easy to make your website perform better for your business: get more people to look at it and get more of those viewers to purchase your products or contact you further. Internet Marketing and Search Engine Optimisation (SEO) have become buzzwords for businesses that want to sell their products or increase their exposure online, but it seems that many small business owners and even web professionals remain unaware of the processes and techniques involved and the benefits that can be obtained. Online marketing techniques can be split into two categories: those that 'pull' people to your site to see the content and promotional material you have based there, and those that 'push' your brand and content out into wider use, ultimately leading to greater recognition and more visitors.

'Pull' marketing techniques include:

• Search Engine Optimisation (SEO)
• Advertising online, eg
  • Pay-per-click advertising campaigns (like Google Adwords and others)
  • Banner advertising
  • Sponsored links
• Online directory listings and links on other sites ("backlinks")
• Referrer or reseller programs
• Viral marketing and word of mouth

'Push' marketing includes:

• Targeted email marketing via opt-in email lists (absolutely not spam)
• Publishing regular email newsletters
• Contributing articles to industry e-zines or blogs
• Creating industry or general interest mini-sites
• Supplying free services or cool gadgets that people want to use
• Customer management programs

The tailor-made marketing campaign

While there are many online marketing techniques available, not all of them will fit everyone's goals or budget. At Chocolate Chip multimedia we develop a marketing strategy that fits perfectly with your website purpose, content and audience, and implement it using relevant online techniques. Following our typical process for discovering your unique online marketing plan, we:

1. Assist you to analyse your industry and discover the opportunities available
2. Decide on an appropriate marketing strategy
3. Research best-practice case studies, products and services
4. Develop the marketing content and design materials
5. Deploy the marketing campaign including SEO
6. Monitor and measure results, reporting progress regularly

We will discuss your needs with you and recommend a campaign made up a mix of the three main avenues we have for online marketing: SEO, online advertising and email marketing.

Measure your performance increase

"You can improve only what you can measure" - which is why we provide regular reports showing your website traffic, conversions and how your marketing campaign is improving your business performance.

See more:

• Search Engine Optimisation (SEO)
• Online Advertising
• Email Marketing
• Small Business Internet Marketing and SEO