Email Marketing

Keep your customers interested in you

A targeted email marketing campaign helps you to manage existing customers or people who have subscribed to an optional mailing list.

The term 'Email Marketing' does not mean sending spam.

The list of contacts who have already purchased from you or have expressed interest in your product or service is an invaluable marketing asset and must be treated with caution and respect. By sending these people regular email newsletters or articles you increase your brand awareness as well as carefully highlighting individual products or services. However, you must be careful to make the newsletter interesting enough that people will want to read it.

Don't get deleted!

Many email newsletters are deleted before being read, even if the reader subscribed to them in the first instance.

Here are some simple ways to manage an email campaign effectively:

• Have great content - include articles the the reader is interested in, not just one long ad or catalogue
• Publish regularly but not too often - a regular weekly, fortnightly or monthly newsletter of a high quality has a better effect than poor emails delivered more regularly
• Be consistent - regular emails should be of a similar length, stay on topic and keep the same quality of content and language that the reader expects
• Always offer unsubscription - it's the law in Australia as well as building trust in the reader that you'll leave them alone if they want you to

Measure Up

With our optional email newsletter tracking service we can measure how many times your email is opened and read, and how many click-throughs you get to your website.

This information is invaluable as over time we can build a picture of what your clients are interested in, what they value and what they are most likely to respond to.

For more information on email marketing or to discuss how we can help you stay in touch with your clients, contact us now.