Search Engine Optimisation (SEO)

Get more visitors from internet searches

Search Engine Optimisation (SEO) involves making your site appear in results for relevant topics or key words in search engines like Google, Yahoo and MSN.

There are many recognised benefits to our SEO services, including:

• Increased website traffic - more people visiting your site
• Targeted traffic - the people who do visit are searching for relevant information
• Cost-effective marketing
• A long term positioning of your brand or product
• Increased conversion ratio - more people who visit will become customers
• Increased brand visibility
• Analysis and assessment of your competition
• A measurable Return On Investment (ROI)
• Reduced acquisition costs
• Increase website usability - a handy byproduct of SEO is that your site becomes easier to use for everyone.

However, website owners are often mistaken with the goal of SEO. The goal, as with all marketing, is to drive more customers to your door - and that can often be achieved far more easily by carefully choosing niche key words or phrases to optimise for.

Key Word Analysis: The Secret to Value-for-Money Marketing

Choosing the key phrases you will target is the most important step in an SEO campaign. Popular, generic terms require more work to compete with, while there may be terms used more often by your specific target audience that are less competitive and will return more sales for each search.

For example, a search for the word 'furniture' in Google might be a popular search term, and one that a furniture store might be tempted to optimise for. However, it's highly competitive, and it's a term people use when doing research, not when they are ready to buy.

It is better to know what people who are ready to buy are likely to type in. "Leather lounge suites" might be a better target, it will more specifically target your market and because it is more specific it will be less competitive as well.

Better Content mean Better Results

The main thing people want to see on your page and the main reason other sites will gladly link to yours is the most valuable asset your website can have: great content.

At Chocolate Chip multimedia we understand why "Content is King". With a trained journalist and web copy writer on our team, we can advise you on what content you need and provide copy writing, copy rewriting and regular content management (eg a relevant blog or portal).

SEO Success is Achieved through a Holistic Approach

Every one of our standard SEO campaigns aims to help you to find your marketing niche and make sure your site is ranked as highly as possible for your chosen key words. It will include steps such as:

1. Keyword analysis - researching where they best value keywords lie
2. Competitor website analysis - seeing how effective your competitors are and the strategies we'll need to compete
3. Current website analysis - if you have a current site we'll see how it stacks up, with particular note to the keywords you've chosen
4. Technical website changes
5. Website content and copy updates - we can write these updates for you or adapt and insert copy written by someone in your organisation
6. Link building - getting other sites to link back to yours is important for letting search engines know you're important
7. Ecommerce considerations

In reality, to be effective with SEO we need to take a holistic approach and carefully craft many aspects of your site, like:

• Coding
• Copy writing
• Design
• Regular new content
• Structure of information

While also taking care of off-site factors like:

• Link building - links to your site from other pages help search engines know you're important
• Press Releases - likewise, online press releases build your brand while providing valuable links
• Social networking - sites like facebook and youtube provide new opportunities to target specific audiences

For a complete outline of the techniques we use and the services available, please order a free copy of our 12-page publication "Understanding Internet Marketing". We will post it to you free of charge.